In this digital age, it has become very easy to add a friend into your online virtual space and you do not have to battle with feelings of self-consciousness or rejection. However, in the real world, befriending people is not that easy because you have to strategize how you will approach them as well as battle with your own inhibitions that would restrict you from approaching people and befriending them. As an entrepreneur, what is the logic of having many friends that you cannot turn into customers? I will present you five steps that once followed you will be laughing all the way to the bank.
First, in order to have a more focused approach towards turning your online contacts into business prospects it is paramount that you set goals for yourself. Have you ever heard of the follower concept? This is whereby you identify one contact per day through the social media and turn him or her into a lawful business prospect. The challenge is to turn your contacts into followers and you as their leader seeking to provide solutions for what they are searching for.
Second, listen to your social contact. This is achieved by being proactive in reading their profile, recent posts, blogs and comments they are making on what people have posted. In the same way you would take a keen interest in listening to your friend face to face, employ the same discipline in getting to know what your social contact is saying online.
Third, add value to your social contacts by asking yourself what solutions or opportunities can I add to the members of my network. Entrepreneurship is all about presenting solutions to people's problems. How can you solve the problems of your social contacts by providing legitimate solutions? The more you connect people to opportunities them more your business grows which in turn translates into monetary value.
Fourth, use the right words to introduce yourself and your business in order to create an opportunity to connect offline. People want to do business with people they know, like and trust. Consecutively, to get your foot into the door always start your introductory emails with a positive note to reinforce a more optimistic outcome from your business network.
Fifth, stay updated with the latest industry trends from your business network. It is often difficult to stay connected and updated with successful people and companies and therefore you have to rely on tools and apps to do it for you. This will ensure that you are always presenting your business network with the up to date solutions to solve their business problems.
In conclusion, you have to be more proactive in your interactions with your social contacts just like the interactions you have with your friends and business prospects in the real world. The difference between the contacts in the real world and the contacts online is the platform they are on and the only way to uncover your social contacts is to take a more active role in bringing your social network to life.
Carolyne Mwangi is an professional in the field of internet marketing. I have been practicing marketing for seven years and my articles are geared towards educating and informing readers on various online marketing components that once practiced will go a long way towards increasing their income online.
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