One of the most popular phrases in the current scenario of online marketing is "Content is King". You have no idea how a unique and informative content can power up the brand value of a business. Strong content is effective in generating shares and creating high-authority inbound links to support your SEO efforts. However, it's no longer about articles and blog posts. Nowadays, viewers are more concerned with tasting just the icing on the cake. Simply put, they do not like long and boring textual content any more, but something which is informative as well as highly engrossing.
Due to this reason, the very core of traditional content marketing is going through a transformation. Link building through articles and blog posts is at large and still very effective. However, there are other tools which greatly amplify the power of your content and make them more engaging. Let's have a quick look at them:
#1. Infographics
An infographic depicts the very story a 1000-words content tells, but as a visual representation. If designed with proper care, it is something which is very hard to ignore. As a result of its huge impact, it gets shared more often and has tremendous power as a traffic generator. Expert designers take months to create high-quality custom infographics, but there are many websites which help non-designers create infographics in couple of hours for free.
#2. Photography
Photos shared on social media platforms get 104% more comments and 53% more likes than regular posts. Moreover, they also have 85% better CTR (Click Through Rate). The reason behind this is the same as it is for the infographics. People are losing interest from the simple textual content, and prioritizing visual content. Photos are visually appealing and it doesn't take much time to scan through them too.
#3. Slideshows
Slideshows, if done correctly, can have tremendous effects on the SEO efforts. They are easy to create and do not cost a penny. Moreover, they are vibrant, informative, and do not take much time to read too. The content used in slideshows usually provide straightforward information divided into slides. They are also a great lead generator when used effectively.
#4. Videos
I hope you are aware of the overwhelming power of YouTube and Vimeo. A compiled video of funny moments reaches 50 million views within a couple of months. Instagram and Vine are also responsible behind the overwhelming popularity of online videos. If you put a little effort in making videos related to your business and promoting them via the right channels, you can help keep users engaged and liven up your platforms.
Conclusion
It is, therefore, pretty clear that visual content is more popular than textual content. But do not forsake writing articles and blog posts; you just have to make sure that you also create visual content like infographics and videos to go with them.
Bruce Hoffman lives in Orange County, California. He works at a local SEO company. He is also an avid blogger. In this post, he talks about various ways by which content can be modified into something more engaging and exciting.
No comments:
Post a Comment